David Hofmann creates excitement designs growth builds teams connects tech to people illustrates the invisible travels the future loves to build listens to you

David is an internationally awarded creative and brand leader, honored by D&AD among others.

As Director Brand and Creative at one of Europe’s fastest-growing data companies, Lobster, he has helped double the business on its way toward becoming a €100M ARR company.

He also advises RND the Redaktions Netzwerk Deutschland and Madsack Group, developing brand and product design as part of the group’s digital transformation.

Before that, he spent 15 years at Serviceplan, one of the most awarded agency groups in the world, as Executive Creative Director and member of the executive board, helping launch one of the Plan.Net agencies and later building Saint Elmo’s into a digital creative agency. Earlier stops included some of the industry’s most respected names: BBDO, Argonauten and Grey.

Over the course of his career, his ideas, campaigns and designs have helped shape brands like Allianz, BMW, MINI, Volkswagen and LG, as well as public sector work for Bavarian State Ministries, including the Invest in Bavaria brand, initiatives like Start into Media, Medien.Bayern and the Bavarian Regulatory Authority for Commercial Broadcasting (BLM).