The first banner that made the impact of donations visible.

Problem:
People hesitate to donate because they are unsure about where their money goes and how it is used.

Idea:
Save What You See – a Banner that saved an area of the rainforest exactly the size of your mobile device screen. Now people can easily see what and how much their donation has an impact on protecting the rainforest.

Results:
7 Mio. clicks, 500% more than average, 1.700.000 qm of rainforest protected.